commercial & editorial work for leading publisher
Leading a team of project managers to deliver all of It’s Nice That’s commercial and editorial work working across a wide variety of disciplines from animation, moving image, photography, illustration, physical exhibitions, events, print and social we apply a flexible and nimble approach to our work. The role is holistic covering everything from client management, creative development, pitching, budget management, commissioning, resourcing/scheduling creatives and supplier management.
In addition to project work, alongside the Editor I'm responsible for leading the direction of the business - we have developed a vision for the next 2 years of the business alongside strategic focussed and underpinned by a robust data and insight driven business plan. This role forms part of the leadership group for the HudsonBec Group who are responsible for overall direction and success of the businesses.
Adobe x it's nice that - Hovering Art Director
We commissioned a trio of illustrators to examine and celebrate the role of art directors within the creative industries. The series covered an advice piece with Raul Soria, a set of six-panels comics from Nadine Redlich and psychedelic infographics by Nejc Prah.
The series was a massive success really striking a chord with our audience and seeing it become the biggest partnership we've delivered in terms of social reach.
HARRY'S X IT'S nice that- Makings of a man
To raise awareness of the lack of diversity within the advertising industry, we partnered with Harry's to challenge what being “a man” actually means, by hosting a life drawing event that celebrates the diversity of the male form.
We cast models from the It's Nice That audience and hosted a day of life drawing classes open to our audience but also featuring 5 commissioned illustrators (Alec Doherty, Cynthia Kittler, Fredrik Andersson, Juliana Futter & Josh McKenna). The work created during the classes formed a physical exhibition, as well as a series of articles on It's Nice That.
The 5 articles and social campaign delivered a reach of nearly 1million across all channels
The Conran Shop x It's Nice That - private view
Taking over the windows of the famous Conran Chelsea store for London Design Festival we created a playful installation combining products, set design, storytelling and chaos which poked fun at the Private View culture synonymous with the art and design scenes.
Google Design x It's Nice That - SPAN Newcastle-Gateshead
Briefed to deliver a SPAN event in a post-industrial UK city, we took It's Nice That and Google Design to Newcastle for the first time. Combining a workshop, an art installation and an evening of talks at the BALTIC, we explored the city's architectural and environmental future by harnessing the power of data, design and technology.
Arjowiggins x it's nice that - my first
A concept based around the struggle that young creatives go through to get their first book published. We partnered two established graphic designers (Bruce Usher & Colophon Foundry) with two emerging creatives (Sophie Mayanne & Antti Kalevi) to help create their first ever publication using Arjowiggins Digital Range of papers.
Across 4 articles and a social competition, we delivered a reach of nearly 1.2million for the client.
Photography provided by Craig Gibson, Jack Hems, and Tim Bowditch.