award winning experiential agency
During my time at Slice, I worked with clients including AA, Apple, Capital One, Department for International Trade, First Trans Pennine Express, Google, Huawei, Ministry of Defence, Santander, Tate & Lyle and Wilkinson Sword.
I have both lead production teams and worked as part of a wider team to deliver projects ranging from producing social video content, public art installations, interactive brand experiences and spinning classes on top of The Shard. I’ve successfully delivered projects to a wide spectrum of budgets from £30,000 - £600,000.
Santander Cycles - SpinUp
An integrated campaign to help more people unlock London through the cycle scheme.
Experiential was at the core of the campaign featuring a unique series of lifestyle events over 3 summer months with all activity supported by ATL, social and PR. The events were a massive success, all selling out in under 20minutes and leading to a record breaking weekend in July of 92,527 hires.
TRANSPENNINE EXPRESS - WHERE NEXT?
Working alongside Engine agencies WCRS, Mischief PR and Partners Andrews Aldridge on a fully integrated campaign, I produced a giant art installation illuminated by social interactivity to illustrate the TransPennine Express as a brand going places, for people that are going places.
The North Star installation achieved over 17 pieces of coverage including The Independent and The Times with a total reach of over 100 million. Social media conversations had a reach of over 2 million.
Capital One - The difference
To support the wider ATL campaign ‘In Control’, I commissioned illustrator Lilly Lou to re-create one of the campaign images in Shoreditch. The making of the light-bulb graffiti piece was shot by Mollie Mills and Leonn Ward to form social content which supported the ATL campaign.
